The Salvation Army‘s partnership with ’The Chosen’ continues with teal-carpet fundraising event
By: Brad Rowland
With a nationwide release on the horizon, The Chosen premiered its third season on Tuesday, November 15 with a sparkling event to benefit The Salvation Army. The Chosen and The Salvation Army have an ongoing partnership that includes a permanent filming home for the Christian television drama on the grounds of Camp Hoblitzelle in Midlothian, Texas.
Parts of the first two seasons were filmed at Camp Hoblitzelle, which now features a 30,000 square-foot soundstage and a permanently recreated village of Capernaum. Season three is now available to stream worldwide but, in advance of the release and a theoretical run that began on November 18, The Chosen held a teal-carpet premiere at the Fox Theater in Atlanta.
The choice of a teal carpet, rather than traditional red, aligns with The Chosen’s branding and theme color. Fox Theater, a venue that seats more than 4,500 people, transformed into a prominent movie theater for the evening and, prior to the premiere of the first two episodes of season three, cast and crew from The Chosen engaged with press and fans.
“The theme of season three is ‘Come to me, all you who are weary and heavy-laden, and I will give you rest,’” said series creator Dallas Jenkins. “The honeymoon phase is over, now the characters all have to deal with the costs and occasional confusions of following the Messiah.”
Following the premiere, Jenkins addressed the crowd and took questions, extolling the virtues of The Salvation Army and encouraging attendees to donate above and beyond the cost of tickets. Camp Hoblitzelle was the beneficiary of the evening’s fundraising effort.