TRINITY, N.C. – Stearns & Foster®, owned by Sealy® North America’s No. 1 mattress brand announced today that it will donate $1 million worth of new mattresses to The Salvation Army. The donation is part of Stearns & Foster’s Gift of Sleep program, which is in its second consecutive year. The program benefits The Salvation Army’s residential shelters and ensures those who rely on these facilities will sleep easier knowing they will have a safe and comfortable place to rest their heads.
This winter, Stearns & Foster teamed up with its retailers and committed to donating $100 for every mattress set sold between November 23, 2011 and January 8, 2012 to The Salvation Army residential shelters. Retailers also supported their local Salvation Army residential shelters by participating in a retailer gift-matching opportunity.
“Stearns & Foster is proud to continue the philanthropic legacy on which our brand was founded through our partnership with The Salvation Army,” said Jodi Allen, chief marketing officer, Sealy. “Thanks to our retailers’ support, the second year of our Gift of Sleep program was a tremendous success, and we are thrilled to offer our maximum donation amount of $1 million to those who need it most.”
Starting in February, Stearns & Foster will begin delivering mattresses to The Salvation Army distribution centers nationwide. For more information on the Stearns & Foster Gift of Sleep program, please contact Jenny Sherman at email@example.com or 312-861-5257.
About Sealy Sealy owns one of the largest bedding brands in the world, with sales of $1.2 billion in fiscal 2011. The Company manufactures and markets a broad range of mattresses and foundations under the Sealy®, Sealy Posturepedic®, Sealy Embody(TM), Stearns & Foster®, and Bassett® brands. Sealy operates 25 plants in North America, and has the largest market share and highest consumer awareness of any bedding brand on the continent. In the United States, Sealy sells its products to approximately 3,000 customers with more than 7,000 retail outlets. Sealy is also a leading supplier to the hospitality industry. For more information, please visit www.sealy.com .
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