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Doing the Most Good with Contributions of Money, Time and Resources

Many people think that an organization’s logo is its brand. Likely, they come to this conclusion because they are reminded of branding cattle, since that type of branding involves burning a symbol on a cow’s hide so everyone will know whose it is. But it is important to know that a brand is not a logo. Neither is a brand a theme or a marketing slogan.

In a word, a brand is a promise. A company or organization’s brand is the promise it makes to behave in exactly the same way at every point of contact. That means every time a person comes into contact with an organization – no matter on what level – they encounter exactly the same thing.

Since an organization is only the collective sum of its parts – the people who make up the workforce – it is vitally important that each person involved with the organization buys into the brand promise and makes a commitment to live and breathe it on a daily basis.

Everything we do should be about doing the most good. And if there is anything we are doing that is not doing the most good, then we should all heed the simple admonition: Don’t do it!

“…There is no reward equal to that of doing the most good to the most people in the most need.” Evangeline Booth – Daughter of the founder and 4th General of The Salvation Army

    • [toggle_simple title="Brave" width="560"]
      • The Salvation Army is brave.
      • Bravery is not the absence of fear; it’s acting in spite of it.
      • When necessary we leave our “comfort zone” to
        • Ask questions
        • Hear what a recipient has to say
        • Hear what a volunteer or donor has to say
        • Say “no’
        • Say “yes”
      • People who serve in The Salvation Army routinely go into places others prefer to avoid:
        • Impoverished neighborhoods
        • Jails and prisons
        • Hospital rooms and nursing homes
        • Gatherings of alcoholics and drug addicts
        • The immediate scene of natural disasters
      • The Salvation Army is brave. It’s who we are. It’s who I am.

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    • [toggle_simple title="Compassionate" width="560"]
      • The Salvation Army is compassionate.
      • Caring for the poor. Feeding the hungry. Clothing the naked. Loving the unlovable. Befriending the friendless.
      • These are the things that describe the work of The Salvation Army.
      • Part of our mission is to “meet human needs in His name without discrimination.”
      • We recognize the difficulties our clients face in life.
      • We recognize that volunteers, coworkers and visitors have difficulties of their own.
      • When we must say “no” to a request, we do so with empathy for the disappointment of the asker; and an explanation for the denial.
      • The Salvation Army is compassionate. It’s who we are. It’s who I am.

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    • [toggle_simple title="Passionate" width="560"]
      • The Salvation Army is passionate.
      • Mission: To preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.
      • We believe that meaningful and dramatic change can happen in a person’s life through relationship with Jesus Christ.
      • This gives us a passion to work as hard as we can to reach as many men, women, boys and girls as possible.
      • It’s a fire that burns within us.
      • We enjoy what we do. We know it is important and worthwhile. Others clearly see this through our words and actions
      • The Salvation Army is passionate. It’s who we are. It’s who I am.

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    • [toggle_simple title="Uplifting" width="560"]
      • The Salvation Army is uplifting.
      • Everyone needs to know that things can be better than they are.
      • Many who come to us for help are dejected and don’t know where to turn.
      • William Booth once said, “The Salvation Army is a place of hope. When every other light is extinguished, and every other star has gone down, this one gleam shines steadily and clearly out in the darkened sky: ‘If I could only get to The Salvation Army, they will do something for me.”
      • We strive to make every recipient, volunteer, donor, and co-worker feel welcome, respected and part of a positive experience.
      • The Salvation Army is uplifting. It’s who we are. It’s who I am.

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    • [toggle_simple title="Trustworthy" width="560"]
      • The Salvation Army is uplifting.
      • Everyone needs to know that things can be better than they are.
      • Many who come to us for help are dejected and don’t know where to turn.
      • William Booth once said, “The Salvation Army is a place of hope. When every other light is extinguished, and every other star has gone down, this one gleam shines steadily and clearly out in the darkened sky: ‘If I could only get to The Salvation Army, they will do something for me.”
      • We strive to make every recipient, volunteer, donor, and co-worker feel welcome, respected and part of a positive experience.
      • The Salvation Army is uplifting. It’s who we are. It’s who I am.

       

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