Our focus today has been on the International Communications Plan. Discussions on Social Media, a two way communication centered around the need to accept criticism and combat it with positive messaging.
The implication of a 24/7 monitoring service for the Generals Facebook page was established to again ensure the public are aware of the compassion and uplifting nature of the Army. This has been proposed.
The Southern Territory presented Salvation Army Today as a tool to enlighten and inspire a large audience. The group were encouraging and supportive. Further distribution, and the supply of content for the show was discussed and received support.
After Christopher Priest’s presentation on Salvation Army Today, the Communications Summit delegation pose in SA Today shirts.
By: Christopher Priest
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