Dallas Cowboys and The Salvation Army Open New Play 60 Fitness Zone

Dallas Cowboys Running Back Felix Jones and Fort Worth Mayor Betsy Price helped launch a new Dallas Cowboys Play 60 Fitness Zone at our Mabee Social Services Center in Fort Worth today.

Underwritten by Gene and Jerry Jones Family Charities and GlaxoSmithKline, the Dallas Cowboys Play 60 Fitness Zone is part of the Dallas Cowboys and National Football League’s Play 60 initiative designed to tackle childhood obesity and inspire kids to play well and eat better. NFL Play 60 brings together the NFL and Dallas Cowboys’ long-standing commitment to health and fitness.

The Play 60 Fitness Zone includes exercise machines by Strive fitness equipment. Strive’s equipment is specifically made for adolescent users and includes interactive gaming systems geared at motivating younger generations to get up and moving.

The space has been enhanced through a generous donation of a 32” flat-screen television and an XBox 360 with Kinect gaming system generously provided by Best Buy. XBox 360 with Kinect is a Dallas Cowboys and NFL Play 60 partner supporting youth health and wellness initiatives.

Work on the Fitness Zone was kicked off on June 6th with assistance from the Dallas Cowboys Rookie Club presented by UnitedHealthcare. As part of their appearance, the team’s rookie players worked with program sponsor Southern Painting and Sherwin-Williams in prepping and painting the Fitness Zone space. The players also worked with the center’s youth to decorate ceiling tiles, which will be used to decorate the Cowboys themed rooms.

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